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The beloved neo-Western drama Yellowstone has been steadily expanding its international streaming presence, and fans in the UK, Canada, and The Netherlands have reason to celebrate. Starting January 30, the hit Taylor Sheridan series is rumored to become available on Netflix in these regions. However, for US viewers, the show remains exclusive to Peacock and the Paramount Network due to longstanding streaming rights agreements.
Yellowstone, which first premiered in 2018, has become a cultural phenomenon and a major success story for Paramount Plus. It paved the way for other neo-Western dramas under Sheridan’s creative vision, including popular spin-offs like 1883 and 1923. Despite its popularity, Yellowstone’s complex streaming rights have limited its availability across different platforms and regions. In 2020, NBCUniversal’s Peacock secured the US streaming rights to Yellowstone from CBS, making it the exclusive streaming home for the series in the United States. As of now, Netflix US does not have access to the series, and there is little chance of that changing until at least 2028. Peacock’s deal allows it to retain US rights until four years after the show’s final episode airs, which means American fans will have to continue relying on Peacock or Paramount Network to watch the series.
While US viewers contend with these limitations, the rest of the world has been enjoying greater access to Yellowstone. Netflix began rolling out the series internationally in January 2024, starting with seasons 1-3 in 18 countries, including Brazil, India, and Germany. Over the course of 2024, additional regions like South Africa, Israel, Eastern Europe, and the Baltics joined the list. With this latest rumored expansion to the UK, Canada, and The Netherlands, Yellowstone’s reach will extend to over 50 countries via Netflix.
The rollout strategy has been deliberate, with Netflix releasing Yellowstone in waves to build anticipation and ensure smooth integration across different regional libraries. In most cases, Netflix has offered the first three seasons of the show. It remains unclear whether the UK, Canada, and The Netherlands will receive only the initial seasons or if later installments will also be included. Seasons 4 and 5 remain exclusively available on Paramount Plus in countries where the streaming service operates.
This gradual international rollout underscores the growing global appeal of Yellowstone. Sheridan’s storytelling, coupled with Kevin Costner’s commanding lead performance as John Dutton, has struck a chord with audiences worldwide. The series’ exploration of family dynamics, power struggles, and the rugged beauty of the American West has made it a standout addition to the modern television landscape. As Yellowstone continues to find new viewers through Netflix, it’s poised to further cement its legacy as a global entertainment powerhouse.
For Netflix, acquiring the rights to Yellowstone represents a strategic move to capitalize on the show’s popularity and draw subscribers in competitive streaming markets. Although Netflix’s US library lacks Yellowstone, American viewers still have access to a variety of other Paramount-produced content, such as Showtime’s Dexter and Your Honor, as well as Star Trek: Prodigy. Furthermore, Kevin Costner fans can look forward to his upcoming Western film Horizon: An American Saga – Chapter 1, which will be available on Netflix.
The enduring success of Yellowstone highlights the importance of strategic partnerships and licensing agreements in the streaming industry. While Paramount Plus serves as the primary home for Taylor Sheridan’s expanding universe of neo-Western dramas, the decision to license Yellowstone to other platforms has allowed the series to reach broader audiences. Netflix’s involvement is particularly noteworthy, as it brings Yellowstone to regions where Paramount Plus may have limited penetration or presence.
The latest rumored expansion into the UK, Canada, and The Netherlands further underscores Yellowstone’s global appeal. These countries are significant streaming markets, and the addition of Yellowstone to Netflix’s library is likely to drive viewership and subscriber growth. However, the fragmented nature of Yellowstone’s streaming availability also reflects broader challenges within the industry. As major streaming platforms compete for exclusive content, viewers are often left navigating a patchwork of services to access their favorite shows.
In Australia, for instance, Yellowstone is currently available on Stan, a local streaming service. There is no indication that Netflix will secure the series for Australian viewers in the near future. Similarly, fans in the US face limited options compared to their international counterparts, who can enjoy Yellowstone on Netflix in a growing number of countries.
As the global streaming landscape evolves, Yellowstone serves as a case study in the complexities of content licensing and distribution. While US audiences eagerly await the day when Yellowstone might join Netflix’s library, the series’ international rollout on the platform continues to gain momentum. For fans in the UK, Canada, and The Netherlands, January 30 marks an exciting opportunity to dive into one of the most acclaimed dramas of the past decade. Whether it’s the sweeping vistas, intense family drama, or Kevin Costner’s magnetic presence, Yellowstone’s arrival on Netflix is sure to captivate a whole new wave of viewers.
